The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

You lay awake at night wondering how to get more people to even FIND your blog. You ask strangers on the street for help adding graphics to your newsletters. You’ve actually shed tears over broken ...

Google’s Office Hours podcast answered the important question of whether it matters if the title element and the H1 element match. It’s a good question because Google handles these elements in a ...

HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.