It's hard to believe how different it was, just a mere 15 years ago, to conduct secondary market research. There was no Internet (commercial at least), no Yahoo portal, no Google search, no ...

At the November MarTech Conference, we discussed how AI can help marketers in their market research. The post AI is your key ...

OMAHA, Neb.--(BUSINESS WIRE)--ORC, an Infogroup company (NASDAQ: IUSA) and a leader in the integration of research and technology and Mzinga®, the leader in social software, services and analytics for ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

The Dow, S&P 500, and Nasdaq rose as the stock market digested a Senate vote that raises hopes for an end to the U.S. government shutdown.

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