Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

Programmatic advertising has come a long way since the initial perception of simply providing scale relatively cheaply in order for brands to advertise to their target market. Today, programmatic is ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

Similar to the cloud, big data and machine learning, "programmatic" is becoming one of the latest buzzwords to take hold in the tech world. In general terms, programmatic represents a program, ...