AOL’s Arthur Tindsley explores how virtual reality will enable brands to make meaningful connections with customers. It is now a case of when, not if, virtual reality (VR) will become mainstream. With ...

The brand activation agency has become the first in Britain to install Sensiks Sensory Reality Pod – a multi-sensory cabin capable of synchronizing sound, vision, smell, temperature, air flow, taste ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Extended-reality (XR) like digital overlays, 3D web design, and gamified experiences are already improving customer engagement. But we’re only at the beginning. It wasn’t long ago that XR seemed like ...

The metaverse, by most definitions, is a work in progress, a multi-part and multi-party digital mega-structure. And it is still unclear when, or if, it will be plugged together. But the makings of a ...

Perfect Corp. announced a partnership with travel retailer Dufry on Monday to introduce augmented reality makeup try-on tech in airports worldwide, according to a release. The virtual try-on will be ...

Experiential e-commerce company Obsess launched a new offering on Tuesday, Ava by Obsess, which gives brands the ability to build their own virtual stores and customizable 3D e-commerce experiences.

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When I first started teaching online nearly 20 years ago, everything was done through Outlook. No learning management system. No Zoom. No interactive tools. If you wanted to make something visual, you ...

CHICAGO — Mulling what one might look like with electric blue eye shadow is one thing. Buying, applying and venturing out in public in an unconventional hue is quite another. It’s a vexing problem for ...